With Pattern officially part of Domaine, our presence across New York reflected how our work has expanded the past two years, particularly across creative, technology, CRM, and B2B commerce.
From early-morning wellness to late-night dinners, the week brought together builders, operators, and leaders who are shaping what commerce looks like next.
A growing ecosystem, together
NRF ’26 was our first Big Show with Pattern officially part of the Domaine team. Across the week, that partnership showed up in how we hosted, collaborated, and contributed to conversations.
Together, we spent the week talking with brands about how commerce teams can connect frontend experiences with backend systems, align B2B and DTC strategies, and use technology to create clarity rather than complexity.
Sunday: Kicking off with community & creativity
The week began in Soho at Pattern’s Sip & Shop at Marine Layer’s Patch Bar, hosted with Shopify, Nosto, and Gorgias. The evening brought together brand leaders around a hands-on retail experience that blended customization, technology, and brand storytelling.
It set the tone for the week ahead — thoughtful, human, and grounded in how commerce works in the real world. There was even a Magician present who delighted.
Monday: Wellness, leadership & enterprise conversations
Monday was our busiest day, spanning wellness, executive leadership, and enterprise technology.
The morning started with our recurring Women in Ecommerce Series, with a Morning Wellness Session at Othership, hosted with Rivo, Recharge, Rebuy, and Loop. The session created space for reflection and connection before the pace of NRF accelerated, reinforcing the importance of sustainable leadership in a fast-moving industry.
Later that morning, we co-hosted a CTO Breakfast at The Modern at MoMA with Shopify and Constructor. Sandy Jeong, Field CTO at Shopify and Daniel Pardes, VP of Digital Product at AWAY had a conversation on stage centered on architecture decisions, composable systems, and how technology leaders can support both DTC and B2B growth without over-engineering.
At The Innovation Table, an invite-only lunch at La Mercerie with Tie, Orita, and Klaviyo, discussions shifted to CRM and lifecycle marketing, where experimentation, measurement, and how teams can operationalize innovation across departments was top of mind.
The day concluded with two evening events focused on leadership and connection:
- Enterprise Executive Dinner at COTE NYC, hosted with Shopify and Gorgias, brought senior leaders together to talk candidly about scale, maturity, and organizational change
- NRF Supper Club at Torrisi, hosted with Shopify, created a more informal setting for continued conversation and relationship building
A night for retail tastemakers
Monday wrapped with A Night for Retail Tastemakers, hosted with Talon.One, Shopify, and Braze. The event celebrated the people behind modern commerce — the strategists, technologists, and operators turning ambitious ideas into durable systems.
Across conversations, a clear theme emerged: technology decisions matter most when they support long-term relationships, not short-term wins.
Tuesday: B2B on the main stage
On Tuesday, Domaine’s Director of B2B Brad Borman took the stage for a B2B panel at Shopify’s NRF booth in the Javits Center, alongside Trish Rice, Lead Digital Commerce Platforms at Mars, Paul Oliveira Neto, Global Ecommerce Manager at Mars, and Jay Atkinson, Enterprise Solutions at Shopify. The discussion focused on how B2B commerce is evolving, why expectations now mirror DTC experiences, and what brands need to consider when aligning sales, service, and digital platforms.
It was a fitting close to a week centered on integration, between teams, technologies, and channels.
Looking ahead
NRF ’26 reinforced what we’re seeing across our work every day. Commerce teams are prioritizing:
- Technology stacks that enable flexibility without fragmentation
- Stronger CRM foundations
- Clearer B2B strategies
With Pattern now part of Domaine, we’re more equipped than ever to help brands navigate that complexity with confidence.
Our team left the week energized by the conversations we had, the partners we collaborated with, and the shared momentum toward more thoughtful, connected commerce experiences.
