User Experience

Human-Centered UX That Balances Insight, Usability, and Performance

Domaine’s User Experience practice bridges the gap between business objectives and customer needs, designing seamless, intuitive ecommerce journeys that inspire action and build loyalty. Every recommendation is grounded in data, research, and testing to ensure every interaction serves a clear purpose. From user testing and information architecture to wireframing and UX audits, our team combines analytical insight with creative precision to optimize navigation, streamline decision-making, and drive conversion across Shopify storefronts.

Team members gathered around a whiteboard

How We Work

  1. User Testing & UX Audit:
    Tests are run on the current website with users that match your user demographics and focused on key areas of concern. Our UX team also takes a thorough look of existing website UX. Testing & UX audit observations are compiled into a document that is to be reviewed prior to Ideation
  2. Wireframing
    Wireframes combine our objectives, user data, testing insights, best practices, design input, and Shopify's technical capabilities.
  3. Navigation & IA:
    In Navigation & IA, we analyze brand analytics and user testing to assess how easily users find categories. We recommend and test a navigation approach based on our findings.
  4. Feature Alignment
    The Feature Alignment Worksheet summarizes our discussions on the website, new features, and IA, outlining objectives, features, and competitor references.

User Experience Work

Your brand has a bright future… Let’s create it.

We’ve designed over 300 Shopify sites for brands ranging from Arhaus to bareMinerals, each optimized for conversion and remarkable user experience.

Confirmed!

User Experience Insights

Daily Harvest bowl
How Daily Harvest Migrated from a Custom Platform to Shopify

Daily Harvest built a custom ecommerce experience years before today’s commerce platforms could support its subscription model at scale. On Domaine Migrations Vol 02, Daily Harvest, Domaine, Shopify, and Klaviyo unpack what changed when the brand migrated eight years of history to Shopify, anchored its lifecycle strategy in Klaviyo, and rethought what “must-haves” really mean during a replatform.