Commerce Insights
The Skinification of Hair: Adopting Skincare’s Best Practices 01.10.2026
Skincare has been leading the beauty industry evolution, raising the bar on efficacy, education, and everyday rituals. Today, those same standards are reshaping haircare, expanding the category, accelerating innovation, and challenging brands to deliver more personalized experiences. In this article, we’re breaking down a step-by-step routine to help brands build an ecommerce haircare experience that sets brands up for long-term success.