Salesforce Migrations

Ecommerce replatforming is often framed as a high-risk initiative. Boards worry about downtime, commercial teams worry about conversion drops and engineering leaders worry about scope creep and technical unknowns. As a result, migrations are frequently delayed long past the point where the existing platform is already introducing systemic risk of its own. In practice, the greatest risk usually lies not in the migration itself, but in how it’s approached.